Vice President / Head of Growth & Commercial – Living Impact
Where marketing meets strategy. Where sales meets purpose. Where the future of homeownership is rewritten.
Living Impact is reshaping what it means to own a home in the Nordics. Our shared-ownership model lets people take their first step onto the property ladder—owning part of their home while renting the rest. It’s simple. It’s accessible. And it’s exactly the kind of innovation the housing market desperately needs.
With several billion NOK in project pipeline, strong developer partnerships, and a scalable investment platform, we’re building more than an offering—we’re building a movement for accessible homeownership.
Now we’re searching for the person who can take this vision directly to the consumer.
A commercial leader who blends brand, marketing, and sales strategy into a single growth engine.
A builder who thrives in ambiguity and sees opportunity where others see friction.
The Role: VP / Head of Growth & Commercial (B2C-Led)
You will design and own the full commercial strategy—from brand narrative and customer acquisition to sales funnels and conversion. This is a role for someone who can create clarity in complexity, inspire trust, and translate a new category into a natural choice for everyday people.
This is a paid role with meaningful equity, offering both stability and ownership in shaping a category-defining company.
What You’ll Lead
Consumer Growth & Acquisition
- Build a high-performance B2C growth engine that attracts, educates, and converts homebuyers across the Nordics.
- Create full-funnel journeys that turn awareness into action.
Commercial & Sales Strategy
- Architect the sales motion from scratch: funnels, scripts, process, and performance metrics.
- Optimize conversion at every stage—from digital inquiries to booked viewings to signed agreements.
Brand Leadership
- Shape a brand that feels warm, human, and unmistakably distinctive.
- Craft campaigns and narratives that help customers understand—and believe in—shared ownership.
Performance & Digital Marketing
- Lead digital acquisition across paid channels, social, SEM/SEO, and email.
- Run experiments, test new channels, and scale what works.
Content & Communication
- Produce compelling Norwegian-language content—videos, guides, explainers, and customer stories—that simplify complexity and build trust.
Partnerships & Ecosystem Growth
- Build commercial partnerships with brokers, real estate agencies, financial platforms, and comparison sites.
- Ensure Living Impact shows up where customers already search for possibilities.
Team & Culture
- Build and lead a small but exceptionally capable commercial team.
- Promote a culture of clarity, urgency, and imaginative thinking.
Who You Are
- Commercially strong: You know how to design customer journeys that convert—end to end.
- B2C-focused: Experience with consumer funnels in housing, finance, mobility, or other high-consideration categories.
- Sales-savvy: You understand both the psychology and mechanics of conversion.
- Digital-driven: Expert in performance, analytics, and growth experimentation.
- Exceptional communicator: Strong Norwegian writing and storytelling that move people emotionally and practically.
- Creative + strategic: You’re equally comfortable crafting brand narratives and optimizing CAC.
- Entrepreneurial: You operate with ownership, speed, and an instinct for building from zero.
- Purpose-aligned: The mission of making homeownership accessible motivates you deeply.
What We Offer
- Competitive compensation.
- Equity: A meaningful ownership stake in Living Impact.
- Flexibility: Possibility of starting part-time if preferred, transitioning to full-time.
- Creative autonomy: Freedom to design and lead the entire commercial engine.
- Real-world impact: Direct influence on one of the Nordics’ most urgent challenges.
- A visionary team: Work with founders committed to bold thinking, humanity, and excellence.
How to Apply
Send your CV and a brief message about why this mission speaks to you to nedim@livingimpact.no.
Applications are reviewed on a rolling basis.
